Ask simple questions to create great experiences. Getting personal: Questions to enable a better customer interface

Despite all the talk of personalisation, the interfaces we encounter as we surf the web are almost identical for everyone. We all navigate the same drop-down menus on shopping sites and get sent to the same product pages.

In some instances, a site will give us so-called ‘personalised’ content, such as recommendations based on choices or purchases we have made in the past. But actually, it isn’t really personal, and it isn’t really that different. It’s akin to living in the same style of apartment as everyone else with companies simply changing pictures on the wall, https://www.digitalpulse.pwc.com.au/personal-interfaces-customer-experience/